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NPC 2014 has ended

NASSCOM Product Conclave 2014 is the flagship event of the Indian software product ecosystem. The summit events are scheduled for Wednesday October 29th. They are open only for NPC delegates who MUST pre-register and who have received a confirmation specifically for an assigned summit. The summits are being hosted at different corporate locations throughout Bangalore. The main NPC 2014 Conclave on Thursday October 30th & Friday October 31st is @ Vivanta by Taj, Yeshwanthpur, Bangalore. Please budget sufficient travel time to arrive on time (typically allocate 75 mins in heavy traffic).


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Wednesday, October 29 • 4:00pm - 4:30pm
Expert Talk: Top 10 Commandments of Product Launch
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One of the biggest challenges of a product company revolve around Branding. The how, when and why of this exercise is a tough one. Many product startups also question if they really need to do any Branding exercise as a good product will sell itself. Unfortunately, that's not true. This session aims at breaking some myth around the subject, discussing the evolution of a few iconic product Brands and why one needs to inset energies in building a robust Brand from day zero.
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avatar for Akancha Srivastava

Akancha Srivastava

Director, Azure
Akancha is the founder of  Azure, a strategic Brand Consulting Firm based in Mumbai. Over the last 11 years, she has led the market entry of large global Brands in India as well as helped the launch of several startups/ products across industries.  In a constant endeavor to contribute... Read More →
Wednesday October 29, 2014 4:00pm - 4:30pm IST
MS Ventures - Hall B Vigyan, #9, Lavelle Road
  29 Wed: Early Stg (PM/Sales)   Marketing & Sales

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